History of trailers

A trailer is a promotion or commercial of a film. The first trailer the be shown was shown in the U.S theatre in 1913, when Nils Granlund, the advertising manager for the Marcus Lowe theatre chain, produced a short promotional film for the musical The Pleasure Seekers, opening at the Winter Garden Theatre on Broadway. Lowe adopted the practice, which was reported in a wire service story carried by the Daily Star, describing it as "an entirely new and unique stunt", and that "moving pictures of the rehearsals and other incidents connected with the production will be sent out in advance of the show, to be presented to the Lowe’s picture houses and will take the place of much of the bill board advertising.